Business
Two businesses. One focus: build things that compound.
James and I spent years at Google managing millions in ad spend and seeing exactly how the platform works from the inside. We saw enough agencies overpromising and underdelivering. So we left and started helping companies actually use that knowledge.
We're a growth marketing agency for B2B SaaS and e-commerce companies doing $5M-$250M.
For B2B, we build the paid acquisition engine that actually drives pipeline. Not vanity metrics.
For DTC, we're the team you call when you're done lighting money on fire. We obsess over incrementality, contribution margin, and figuring out which channels are actually moving the needle vs. just taking credit.
What we actually do:
- • Build paid acquisition systems that scale without you babysitting them
- • Fix your tracking so you actually know what's working (most companies don't)
- • Optimize landing pages because driving traffic to a bad page is just expensive
Shoot me a note at ryan@pivotal-consulting-group.com or reach out below.
Email meWhat People Say
"Ryan helped us develop a comprehensive digital marketing strategy that drove high-quality traffic which converted to offline sales. Highly recommend."
Justin Woolverton
Founder & CEO, Halo Top
"We expanded our online presence in a way that would not have been possible without Ryan. Highly recommend to any e-commerce business looking to grow."
Shama Amalean Skinner
Former CMO, Thinx
"Ryan deeply understands digital advertising and is quick to problem solve. He played a huge role in our growth and always went above and beyond."
Brandon Hendrix
CMO, Thrasio
Media
Newsletters I run for marketers and locals.
Insights and interviews from marketing leaders at high-growth companies. What actually works at scale.
Read on Beehiiv →Acquired 2026
Local newsletter covering Ann Arbor. News, events, and stories from the community.
Read on Substack →